Xplore Amazing
WebGamificationWebAR
Simóne Viljoen
Senior UX/UI Designer & Business Analyst
Defining what to build and why — aligning UX, business goals, and delivery.
UX/UI Lead and Business Analyst with 5+ years of experience in building beautiful bridges between users and business stakeholders.
I collaborate with constraints to convert the ‘what if’ into the ‘what next’.
From interactive installations and AR to complex web platforms supporting various admin features, across events, government, and enterprise projects.
Case Studies
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Tech Talents Hub
WebAI360˚ Virtual Environment
A2RL
WebInteractiveARUser Management
Dubai Games
WebUser ManagementScoring
Impact
Definition & Analysis
Product discovery & problem framing
What are the goals beyond fiscal?
Translating business needs into requirements definition
What are the constraints?
Working effectively under ambiguity
What are the real pain points, risks, and gaps?
Supporting the end-to-end product lifecycle through to launch
How should I equip the executors to achieve our delivery goals?
Client & Stakeholder Management
Client-facing communication
Listen, empathise, analyse
Stakeholder alignment
How are we going to split the bill?
Workshop facilitation
How can we optimise our collaboration?
Bridging business, design, and engineering teams
In other words, this is what they’re saying
What next
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